Motivating the Actual you to become the Ought you so the Ideal you can shine

Here at a2o2i we intend to educate you on how Cognitive Motivation improves a person’s drive to be and do better this requires an understanding of how people view and present themselves. According to psychologist Dr. Edward Higgins, people have three types of self: the ideal self, the ought self, and the actual self. The ideal self is what a person hopes to become, the ought self is how a person should behave to obtain his or her ideals, and the actual self is a person's true, current behaviors and attitude.
 
The ideal and ought selves inspire people to be better and avoid mistakes providing that intrinsic motivation. Cognitive Motivational stimulus triggers reminders of the ideal self, spurring people to focus on reaching their dreams. What’s more important, people who display Cognitive Motivational messaging in their environment often cultivate a reputation for determination and effectiveness. Thus, to maintain that positive status, such people must work harder to live up to those messages. Placing Cognitive Motivational Messaging in a office setting or group workspace increases the likelihood those in that environment will strive for accountability to their dreams, as well as alerting anyone present that they are working in an environment of achievement promoting an attitude of urgency in accomplishing targeted results.

Numerous studies show finding that when strategically placed motivational messaging has positive behavioral effects. However it should also be noted the effects decrease back to zero gradually over a span of just weeks after the removal of the messaging from the targeted environment.